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What is the difference between water soluble and fat soluble?Updated a day ago

Approximately 70% of an adult pet's total whole body is made up of water. Blood, brain, lungs, and skin is a higher percentage, but as a whole, 60% is water. It is easy to conclude that if a product is introduced into a water environment that is not water soluble, the body will have a hard time absorbing it. (Visualize oil dropped into a glass of water)

That said, not all products are better in water soluble form. 
We understand that oil is only for delivery in the sub-mucosal lining of the mouth and not to be swallowed. As an alternative, we exclusively cold process water soluble CBD into all edible soft chews and powders using nano-sized water soluble CBD technology.

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